I like the general concept of motivating behavioural changes for the low energy option by using fun, beauty, or good design. The larger message here is that personal changes for climate change really need to be better, either more beautiful, more fun, or more healthy, than the other choices.
This awesome little video made me laugh chronically as it reminds me of the numbers of perpetual motion machines people have asked me to do diligence on. Thank the lord there is Canadian public television. There is one thing we can be guaranteed of in time of uncertainty and it will be people selling solutions like this one: